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What is a vision?
A vision is an aspirational statement that describes an organisation’s goals for the future and the impact it aims to make on the world.
A vision serves as the organisation’s “North Star”, motivating its people and guiding the organisation as it operates.
Examples of visions:
- IKEA: To create a better everyday life for the many people.
- Google: To significantly improve the lives of as many people as possible
- Australasian Institute of Clinical Governance: Safe and quality care through excellence in clinical governance
- Primary Health Tasmania: Healthy Tasmanians
- St. Lukes Health: to become the healthiest island on the planet.
A vision is not where you are now, but where you wish to be in the future - this is used to help inform your direction and next steps.
Source: How To Write a Vision Statement: Steps & Examples [2023] • Asana